Maserati sets sales record in August

09/05/2006
Englewood Cliffs

GranSport and GranSport Spyder sales up 47% as North American consumers clamor for the Maserati sportscars

“The only thing faster than our two door cars is the rate at which they are selling,” commented James Selwa, President and CEO of Maserati North America upon closing out one of the hottest sales months on record for the Trident brand. In August, Maserati North America delivered 120 GranSport and GranSport Spyder models, representing a 47% increase over August sales for 2005. Year to date, Maserati has retailed 499 of the exclusive units, up from 388 the year before. The 400 horsepower V8 powered and technically avant-garde Maseratis have won numerous accolades including 5-star ratings from the world’s toughest automotive enthusiast publications.

Maserati sales have maintained the strong pace set in 2005 when Maserati North America delivered 2,100 cars, nearly doubling sales volumes compared to the 1,114 units of 2004. Of the 2,100 cars, 1,550 were Quattroporte, the Italian sedan quickly becoming known as a unique and special offering. In fact the Quattroporte finished the year with a commanding lead in its segment with a 40% share of the market for individual sedans with a base MSRP between $100,000 and $150,000. Maserati North America expects to end 2006 at roughly the same level as 2005 as the advanced Modena factory is running near current capacity.

“ We are proud that Maserati has become a credible choice in the $100,000 range. On top of its extraordinary performance, the GranSport coupe is a true four seater- something most of our competitors can’t say, and the Spyder is a thrilling open air thoroughbred.”

In times of ownership uncertainty for companies like Jaguar and Aston Martin, Maserati with its strong Ferrari connection and sound ownership at Fiat becomes the obvious choice for those making an investment in a $100,000 plus car.

And in August, a record number of new owners made that choice and joined the Maserati family.